CoDestiny

Several years ago, in an interview with an executive from a packaging firm, we asked “When you think of relationships that have gone in the wrong direction, what could the customer have done to avoid the derailment?”

The answer included the following:  “Not bring in a group of competitors, give them information we weren’t getting, and then put out a request for bids.  Not get caught up in the reverse auction mindset.  Not jettison a ten-year relationship for one-tenth of one percent on price.  All three of those are examples [our firm has experienced].”

CoDestiny relationships require a two-way commitment to success, which takes work from both firms.

Tell us, why are so many business relationships adversarial instead of being focused on ‘win-win’ outcomes?”

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