Several years ago, in an interview with an executive from a packaging firm, we asked “When you think of relationships that have gone in the wrong direction, what could the customer have done to avoid the derailment?”
The answer included the following: “Not bring in a group of
competitors, give them information we weren’t getting, and then put out a
request for bids. Not get caught up in the reverse auction mindset.
Not jettison a ten-year relationship for one-tenth of one percent on
price. All three of those are examples [our firm has experienced].”
CoDestiny relationships require a two-way commitment to success, which takes work from both firms.
Tell us, why are so many business relationships adversarial instead of being focused on ‘win-win’ outcomes?”
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Keeping Business Relationships On A Positive Track
Friday, October 15, 2010 - Permalink
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"Too often growth initiatives miss their targets for lack of well-defined strategies and plans that bring an idea to fruition. CoDestiny outlines a thorough approach, with many real world examples, that clearly increases the odds of successfully creating value for your customer chains. An excellent read for anyone looking to capitalize on growth for their business."
Bill Reitman, Senior Vice President, Sales and Customer Support, Briggs & Stratton Corporation, Milwaukee, WI