Introducing Innovation

Thursday, November 04, 2010 - Permalink
One firm that we worked with lamented the fact that an innovation that they thought was a breakthrough had failed to gain traction in the marketplace.  When we spoke with them, we learned that they had tried to sell this innovation to companies where they had no prior business relationships, basically trying to use it to open new doors.

Our research strongly suggests that innovations are unlikely to be accepted by firms that don’t have confidence in the relationship and implementation skills of the company bringing the innovation to them.  And the more dramatic the innovation, the more that such fundamentals matter.  Firms won’t go out on a limb unless they know it’s strong.  Learn from firms that are successful at innovation and make sure that the foundations are in place to allow new ideas to be successful.

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