CoDestiny unravels the mysteries and paradigms that companies often build around customer care-abouts. Applying the authors' concepts has driven transformational change in my business by unlocking new opportunities, delivering untapped sources for profit growth, and fostering extraordinary levels of organizational alignment and satisfaction. CoDestiny delivers the secret formula to this success.
Thomas E. Crone, Executive Vice President & Chief Marketing Officer, Valin Corporation, Sunnyvale, CA
Endorsement from Thomas E. Crone, Valin Corporation
Friday, September 03, 2010 - Permalink
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"In CoDestiny, George and Atlee provide a template for the entire process. From mapping an industry to searching for value levers, their experience will enlighten and illustrate the foundations of their assessments. More important, the book's thoughts on relationships will aid in the execution of the plans and the realization of effective partnerships essential to success."
From the Foreward to CoDestiny. Charles A. Peters, Senior Executive Vice President and Member of the Board of Directors, Emerson, St. Louis, MO