Endorsement from Steve Henderson, Dow Automotive Systems

Sunday, September 05, 2010 - Permalink
The approach that George and Atlee describe in CoDestiny is extremely pragmatic, delivering an intuitive and detailed Market Map showing the structure of target segments and their key sub-segments, the participants, and the customer chains that link them. Using this approach, they provided clear direction to our organization as to the levers that we could use to create value and gain critical insights. Additionally, this approach facilitated the development of a detailed implementation plan to ensure that our organization was able to execute.

Steve Henderson, President, Dow Automotive Systems, Detroit, MI
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"Understanding the customer chain is the lever for value creation in any business. Companies that follow the path outlined in CoDestiny will unlock growth opportunities, build customer loyalty, motivate employees, and grow shareholder value."

David D. Petratis, Chairman, President, and Chief Executive Officer, Quanex Building Products, Houston, TX, and former President and Chief Executive Officer, Schneider Electric North America
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