Endorsement from Rich Horwath, Author

Monday, September 20, 2010 - Permalink
"CoDestiny provides a wealth of questions, tools and frameworks to generate one of today's most valuable and elusive elements of business success: customer insights. Any leader looking for ways to methodically increase their profitability would do well to keep this book at the top of their reading list. The authors share practical tools such as the Market Map and Customer Chain Map, which walk you right down the path to a much deeper and effective understanding of exactly what your customer values."

Rich Horwath, Author, Deep Dive: The Proven Method for Building Strategy

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"In CoDestiny, George and Atlee provide a template for the entire process. From mapping an industry to searching for value levers, their experience will enlighten and illustrate the foundations of their assessments. More important, the book's thoughts on relationships will aid in the execution of the plans and the realization of effective partnerships essential to success."

From the Foreward to CoDestiny. Charles A. Peters, Senior Executive Vice President and Member of the Board of Directors, Emerson, St. Louis, MO
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