CoDestiny

Endorsement from Rich Horwath, Author

Monday, September 20, 2010 - Permalink
"CoDestiny provides a wealth of questions, tools and frameworks to generate one of today's most valuable and elusive elements of business success: customer insights. Any leader looking for ways to methodically increase their profitability would do well to keep this book at the top of their reading list. The authors share practical tools such as the Market Map and Customer Chain Map, which walk you right down the path to a much deeper and effective understanding of exactly what your customer values."

Rich Horwath, Author, Deep Dive: The Proven Method for Building Strategy

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"Many of our businesses have benefited from the concepts outlined in CoDestiny. The authors detail how to find previously undetected growth opportunities in complex business markets and convert these opportunities into wins for both customers and shareholders. CoDestiny is a superb book."

David B. Speer, Chairman and Chief Executive Officer, Illinois Tool Works, Chicago, IL
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