Endorsement from Ralph A. Oliva, Penn State University

Monday, September 27, 2010 - Permalink
As we move through the 2010 decade, organic growth is on many agendas. The real key now is understanding the 'customer chain' and how to identify, create, and capture your fair share of value - through driving your customers’ success. These two practical, experienced, thought leaders show you how.

Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets, and Professor of Marketing, Smeal College of Business, Penn State University

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