CoDestiny

Endorsement from Ralph A. Oliva, Penn State University

Monday, September 27, 2010 - Permalink
As we move through the 2010 decade, organic growth is on many agendas. The real key now is understanding the 'customer chain' and how to identify, create, and capture your fair share of value - through driving your customers’ success. These two practical, experienced, thought leaders show you how.

Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets, and Professor of Marketing, Smeal College of Business, Penn State University

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"CoDestiny provides managers with an approach that helps define strategy in a complex, globally competitive world. The authors help ensure that meaningful strategies are translated into the best action plans. We have worked with Atlee and George across several of our businesses and greatly appreciate their insight and results."

Mark S. Cross, Senior Vice President, MeadWestvaco Corporation, Richmond, VA
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