Creating and capturing a lasting competitive advantage is critical in today's ‘new normal' economy. The place it's most difficult and rewarding to achieve it is with your strategic customers. George and Atlee's book CoDestiny proposes an analytical approach and a methodology which are both relevant and very pragmatic to help companies create the advantage. The book is very logical and full of concrete examples/business cases which make the point. All CEOs today want to make their sales force more strategic. George and Atlee's book is a great contributor to this objective.
Bernard Quancard, President & CEO, Strategic Account Management Association (SAMA), Chicago, IL
Endorsement from Bernard Quancard, Strategic Account Management Association
Friday, September 03, 2010 - Permalink
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"Understanding the customer chain is the lever for value creation in any business. Companies that follow the path outlined in CoDestiny will unlock growth opportunities, build customer loyalty, motivate employees, and grow shareholder value."
David D. Petratis, Chairman, President, and Chief Executive Officer, Quanex Building Products, Houston, TX, and former President and Chief Executive Officer, Schneider Electric North America