CoDestiny

Endorsement From Stephanie Kushner, Broadwind Energy, Inc.

Monday, November 22, 2010 - Permalink
CoDestiny is a real eye opener for anyone who thinks they are in a  commodity business. The book provides an excellent road-map for dissecting purchasing behavior at multiple levels in the buying chain—it provided me with a new appreciation of the need to align the company’s go to market strategies with the full customer chain.

Stephanie K. Kushner, Executive Vice President and Chief Financial Officer, Broadwind Energy, Inc., Naperville, IL.

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"CoDestiny is a valuable and practical guide to helping executives focus on achieving growth through their customers. As businesses look for fresh approaches that will catapult themselves forward, this book is a worthy read and great to have in your toolbox."

James D. Power IV, coauthor of Satisfaction: How Every Great Company Listens to the Voice of the Customer and former executive at J.D. Power and Associates, Agoura Hills, CA
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