CoDestiny

Endorsement From Denise Lee, ZF Lemforder Corporation

Thursday, September 30, 2010 - Permalink
The authors cite numerous real life examples of strategy put into action, with measurable, concrete results.  It is not often that one finds such a well written, concise, logical step by step approach to implementing a marketing plan.
Denise Lee, Vice President, Sales and Marketing, ZF Lemforder Corporation, Northville, MI

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"In CoDestiny, George and Atlee provide a template for the entire process. From mapping an industry to searching for value levers, their experience will enlighten and illustrate the foundations of their assessments. More important, the book's thoughts on relationships will aid in the execution of the plans and the realization of effective partnerships essential to success."

From the Foreward to CoDestiny. Charles A. Peters, Senior Executive Vice President and Member of the Board of Directors, Emerson, St. Louis, MO
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