Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs
Create value for your customers and capture value for your shareholders by unlocking the secrets of your customer chains. This thought provoking book by two global strategy experts offers a proven approach for solving a company’s most difficult growth challenges.
Delivering actionable advice for any business, CoDestiny shows how firms can create alignment with their customers, suppliers, and channel partners, resulting in shared success for all.
Many of our businesses have benefited from the concepts outlined in CoDestiny. The authors detail how to find previously undetected growth opportunities in complex business markets and convert these opportunities into wins for both customers and shareholders. CoDestiny is a superb book. - David B. Speer, Chairman and Chief Executive Officer, Illinois Tool Works